Marketing is the part of your business that drives revenue. Covering the key introductory principles of marketing, the workshop will help you understand how to leverage your brand and integrate all aspects of marketing to get and keep customers. Participants will come away with the tools needed to set marketing
objectives and tactical concepts that will help successfully execute against those objectives.
Web Veteran Dale Shadbegian leads a discussion on SEO (Search Engine Optimization) or "how to get found in google". The discussion will include
strategy, best practices, and how to hire a professional if SEO is the right choice for their organization. Attendees will take home powerful tips they can
implement immediately to help them get found.
A Google My Business (GMB) listing is critical to any local company wanting to show up in Google search results or Maps. Having your business on GMB plays an important part in how potential customers find your business online. Learn how to create and optimize your Google My Business and Maps Listing in this 60-
minute workshop to get more leads and customers for your business. This seminar will walk you through the key features to setup correctly in the continually expanding capabilities of a Google business listing.
Creating a business plan can seem like a daunting exercise. This is especially true for those running a small business, which can be an all-consuming undertaking. But it helps to have a plan. This workshop will explore a simplified means of
business and strategic planning through the use of the Business Model Canvas. Participants will leave with a practical knowledge of the essential business
elements/essential activities to increase revenues and manage costs for their particular business.