SCORE Cape Cod and the Islands is hosting a two-part webinar on eCommerce.
eCommerce – Opening Your Store
Whether you’re a local business looking to expand by offering your products
online, or your business is Internet only, these webinars are for you. This two-part
series on eCommerce covers the fundamentals of building your online store and
attracting customers. In the opening 60-minute webinar you’ll get a grounding in
different eCommerce models, selecting your shopping platform, and navigating
your way through the options of product sourcing and shipping services. This
seminar will provide best in class examples and resources to arm you with
showcasing your products effectively for buyers.
eCommerce – Getting Buyers to Your Store
In Part 2 of this eCommerce series we tackle the challenge of attracting potential
customers to your online store. Getting your products in front of your target
audience involves leveraging the services and tools already offered in the search
marketplace. In this second 60-minute webinar you’ll get a foundation in listing
your products in Google Product search, options for social media exposure, paid
advertising opportunities, and examples of how handcrafting your product
descriptions on your website can go a long way to getting found in the search
The workshops will be held remotely through Zoom. Advance registration is
required. You must register separately for the two sessions. You can register
using the following links:
As more and more commerce moves on-line, these webinars should help you to
take part in this crucial channel for your business.